The Hypnotic Hues: How Colours Influence Consumer Behaviour
Remember the joy of being doused in vibrant colours during Holi? The sheer power of those pigments to transform a regular day into a riotous celebration is undeniable. But did…
DeepTech Investing: Weighing the Risks and Rewards of Tomorrow’s Technologies
Imagine a spectrum of technological innovation. On one end, you have “shallow tech” startups that use existing technologies to create new business models, like ride-hailing apps. DeepTech startups, on the…
Seeing beyond failure: Why startup founders who’ve fallen can rise again
In the fast-paced world of startup investing, success stories often dominate the headlines, while failures are relegated to the footnotes. However, behind every failed startup lies a wealth of untapped…
7 ways AI can shape the Startup Investment Landscape
The impact of AI on startup investment is undeniable, as artificial intelligence continues to reshape the landscape of entrepreneurial finance. Here are the 7 ways AI can shape the startup…
CONTENT TO COMMUNITY TO COMMERCE: Building a Successful Online Business
#AskKashyap Content to community to commerce (C2C) strategy is a marketing approach that focuses on creating and distributing valuable content to build a community of engaged and loyal customers, and…
Top 7 Lessons from the Success of Amazon
Amazon is a great success story. With 100mn+ Prime Members worldwide with every 3rd American as a Prime Member, Amazon accounts for 40%+ e-commerce sales in US, selling goods worth…
The EV two-wheeler startups conundrum: to invest or not to invest?
EV has become the buzzword amongst angel investors and early-stage VCs. The FOMO (Fear of Missing Out) has caused many angel investors to invest in ways that are not highly…
10 steps to raise strategic investment to grow your company
Raising strategic investment can be a valuable way for companies to grow and expand their businesses. Strategic investment involves obtaining funding from an investor who not only provides capital, but…
Startup Book Series 1.0: Zero to One by Peter Thiel KEY TAKEAWAYS
“Customers won’t care about any particular technology unless it solves a particular problem in a superior way”, said Peter Thiel, the author of “Zero to One” – a book about…
Dream11 – a unicorn startup is the Title Sponsor of IPL 2020: WELCOME TO THE NEW NORMAL
The IPL 2020 is going to kick-off from today, to be played in front of an empty stadium in Dubai. A lot has changed this year including its title sponsor….