Gone are the days when influencer marketing solely meant big-budget celebrity endorsements. Today, a new breed of influencer is taking centre-stage: the micro-influencer. These everyday individuals, boasting engaged communities of…

Remember the joy of being doused in vibrant colours during Holi? The sheer power of those pigments to transform a regular day into a riotous celebration is undeniable. But did…

Imagine a spectrum of technological innovation. On one end, you have “shallow tech” startups that use existing technologies to create new business models, like ride-hailing apps. DeepTech startups, on the…

In the fast-paced world of startup investing, success stories often dominate the headlines, while failures are relegated to the footnotes. However, behind every failed startup lies a wealth of untapped…

The impact of AI on startup investment is undeniable, as artificial intelligence continues to reshape the landscape of entrepreneurial finance. Here are the 7 ways AI can shape the startup…

#AskKashyap Content to community to commerce (C2C) strategy is a marketing approach that focuses on creating and distributing valuable content to build a community of engaged and loyal customers, and…

1) Guerrilla Marketing: “Fearless Girl” statue campaign by State Street Global Advisors involved placing a bronze statue of a young girl facing the famous “Charging Bull” statue on Wall Street…

The Art of Start 2.0 by Guy Kawasaki Key Takeaways “If you can’t describe your business model in ten words or fewer, you don’t have a business model.” says Guy…

Amazon is a great success story. With 100mn+ Prime Members worldwide with every 3rd American as a Prime Member, Amazon accounts for 40%+ e-commerce sales in US, selling goods worth…

Great startups are often remembered for their innovative ideas, disruptive business models, significant impact on their respective industries, financial success, cultural impact on society and the legacies of their founders….