DeepTech Investing: Weighing the Risks and Rewards of Tomorrow’s Technologies
Imagine a spectrum of technological innovation. On one end, you have “shallow tech” startups that use existing technologies to create new business models, like ride-hailing apps. DeepTech startups, on the…
Seeing beyond failure: Why startup founders who’ve fallen can rise again
In the fast-paced world of startup investing, success stories often dominate the headlines, while failures are relegated to the footnotes. However, behind every failed startup lies a wealth of untapped…
7 ways AI can shape the Startup Investment Landscape
The impact of AI on startup investment is undeniable, as artificial intelligence continues to reshape the landscape of entrepreneurial finance. Here are the 7 ways AI can shape the startup…
CONTENT TO COMMUNITY TO COMMERCE: Building a Successful Online Business
#AskKashyap Content to community to commerce (C2C) strategy is a marketing approach that focuses on creating and distributing valuable content to build a community of engaged and loyal customers, and…
5 unusual marketing campaign ideas for startups / companies
1) Guerrilla Marketing: “Fearless Girl” statue campaign by State Street Global Advisors involved placing a bronze statue of a young girl facing the famous “Charging Bull” statue on Wall Street…
Startup Book Series 2.0
The Art of Start 2.0 by Guy Kawasaki Key Takeaways “If you can’t describe your business model in ten words or fewer, you don’t have a business model.” says Guy…
Top 7 Lessons from the Success of Amazon
Amazon is a great success story. With 100mn+ Prime Members worldwide with every 3rd American as a Prime Member, Amazon accounts for 40%+ e-commerce sales in US, selling goods worth…
7 Things that Great Startups Do Differently
Great startups are often remembered for their innovative ideas, disruptive business models, significant impact on their respective industries, financial success, cultural impact on society and the legacies of their founders….
The EV two-wheeler startups conundrum: to invest or not to invest?
EV has become the buzzword amongst angel investors and early-stage VCs. The FOMO (Fear of Missing Out) has caused many angel investors to invest in ways that are not highly…
10 steps to raise strategic investment to grow your company
Raising strategic investment can be a valuable way for companies to grow and expand their businesses. Strategic investment involves obtaining funding from an investor who not only provides capital, but…