We are in a true VUCA world where Volatility, Uncertainty, Complexity and Ambiguity is a norm. Companies across industries in general and consumer brands in particular are facing demand fluctuations and are trying to adjust to changing consumer behaviour. With working capital crunch and supply chain disruptions, companies are now forced to explore ways to find innovative consumer and marketing strategy with the help of digital technologies, combining the power of Data Analytics, Artificial Intelligence and Machine Learning.

Here are the 7 benefits companies can get by using such digital tools:

1) Consumer Behaviour Analysis – by gathering insights from various platforms including social media

2) Product Portfolio Strategy – by selecting the right set of products to drive growth

3) Pricing Strategy – by combining product & promotional strategy for optimal price point

4) Customer Experience Strategy – by improving communication and customer engagement through use of technology

5) Supply Chain Management – by using data to predict the right demand to improve supply chain

6) Cash Flow Management – by correcting predicting trends using the right data models

7) Grow Sales – by designing the right brand & marketing strategy

In this new normal, it is imperative to have customer-first mindset and to effectively use technologies for survival and growth.

For more details, write to us at contact@k-cellconsulting.com Or visit http://www.k-cellconsulting.com
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