From Garage to Dalal Street: The Startup’s Journey to IPO
The path from a disruptive idea in a garage to a publicly traded company is an exciting, yet arduous, one. While the ultimate goal for many founders, the road to…
Amritkaal for Indian Startups: Why India is poised to replicate the growth trajectory witnessed in the US in 1990s
The Indian startup ecosystem, the third largest in the world, is experiencing an unprecedented era of vibrancy and dynamism. With a burgeoning number of startups and significant investment activities, India…
Ron Wayne – The Forgotten Co-founder of Apple: The billion dollar ‘mistake’ that wasn’t and the wisdom of walking away
In the annals of business history, few stories capture the imagination and provoke debate as much as that of Ron Wayne, the often-overlooked third co-founder of Apple Computers. His decision…
Debunking Startup Myths Before You Quit Your Day Job (Because You’ll Need It)
So, you’ve decided to plunge headfirst into the chaotic whirlwind of starting a business. Congratulations and welcome to the startup world! You’re now part of an elite club of dreamers,…
From Inspiration to Inception: How Generative AI is Redefining Creativity
AI is no longer science fiction. From smart assistants to recommendation engines, it shapes our daily lives. In the realm of creativity, a quiet revolution is underway, driven by a…
The Strategic Imperative of Minimum Viable Brand (MVB) for Startups
Technology startups often embrace the Minimum Viable Product (MVP) approach to validate product hypotheses efficiently, utilizing minimal resources. It is now crucial for these startups to expand their strategic toolkit…
Beyond Entertainment: Learning Life’s Lessons through Films
Entering the world of movies is like stepping into a universe where stories come alive, characters change, and valuable life lessons are woven into the narrative. Beyond being entertaining, movies…
FinTech Investing: Opportunities and Risks in India’s FinTech Ecosystem
The FinTech startup sector represents a dynamic and rapidly evolving landscape at the intersection of finance and technology. From digital payments, peer-to-peer lending, and robo-advisors to blockchain applications and neobanks,…
The Mighty Minions: Why Micro-Influencers are the Future of Marketing
Gone are the days when influencer marketing solely meant big-budget celebrity endorsements. Today, a new breed of influencer is taking centre-stage: the micro-influencer. These everyday individuals, boasting engaged communities of…
The Hypnotic Hues: How Colours Influence Consumer Behaviour
Remember the joy of being doused in vibrant colours during Holi? The sheer power of those pigments to transform a regular day into a riotous celebration is undeniable. But did…