The FinTech startup sector represents a dynamic and rapidly evolving landscape at the intersection of finance and technology. From digital payments, peer-to-peer lending, and robo-advisors to blockchain applications and neobanks,…

Gone are the days when influencer marketing solely meant big-budget celebrity endorsements. Today, a new breed of influencer is taking centre-stage: the micro-influencer. These everyday individuals, boasting engaged communities of…

Remember the joy of being doused in vibrant colours during Holi? The sheer power of those pigments to transform a regular day into a riotous celebration is undeniable. But did…

Imagine a spectrum of technological innovation. On one end, you have “shallow tech” startups that use existing technologies to create new business models, like ride-hailing apps. DeepTech startups, on the…

In the fast-paced world of startup investing, success stories often dominate the headlines, while failures are relegated to the footnotes. However, behind every failed startup lies a wealth of untapped…

The impact of AI on startup investment is undeniable, as artificial intelligence continues to reshape the landscape of entrepreneurial finance. Here are the 7 ways AI can shape the startup…

#AskKashyap Content to community to commerce (C2C) strategy is a marketing approach that focuses on creating and distributing valuable content to build a community of engaged and loyal customers, and…

Amazon is a great success story. With 100mn+ Prime Members worldwide with every 3rd American as a Prime Member, Amazon accounts for 40%+ e-commerce sales in US, selling goods worth…

EV has become the buzzword amongst angel investors and early-stage VCs. The FOMO (Fear of Missing Out) has caused many angel investors to invest in ways that are not highly…

Raising strategic investment can be a valuable way for companies to grow and expand their businesses. Strategic investment involves obtaining funding from an investor who not only provides capital, but…