Today’s ever-evolving business environment challenges you to maintain status-quo and at the same time, provides immense opportunities for growth. A business which does not keep adding new customers is bound to fail and a company which does not expand at the right time is bound to lose lot of its customers and market share.

Diversification strategies are used to expand company’s operations by adding markets, customer segments, products, services or stages of production. Diversification helps your company build stability as your business stretches across industries or categories, you may have more predictability.